Using Voice search is not only convenient, but it is fast becoming the “go-to” way to search as we approach 2019. With voice-activated commands in vehicles, smart homes, and smartphones, using a voice search can lead potential customers straight to your businesses virtual front door. As an emerging trend worldwide, it is predicted that by 2020, 2 out of 3 searches will be conducted using voice recognition software. If a customer owns an Apple Siri, Google Assistant, Microsoft Cortana, or an Amazon Alexa product, chances are they are or soon will be conducting searches using voice. Does this change the way you do SEO? Let’s get into a few considerations on voice search & its effects on search engine marketing. Voice Search is Changing SEOMichael Quoc, CEO of Dealspotr, predicts voice search will influence future SEO in the following ways:
Semantic Voice SearchesSearchers trust Google to give them great results – even for complex search terms. People will be voice searching not just for simple, one-or-two keyword phrases. Semantic keywords, or semantic voice searches, should be a priority to optimize for. Local Voice SearchesIf someone were to search into their Alexa “Find a plumber near me”, they will be read the most trusted local platforms (who are equipped for voice search). Get ahead of the competition in your local area by optimizing for voice and local search, such as your Google My Business profile. Mobile WebsitesCompanies that want to survive should heed Google’s warning that they are moving to a mobile-first world. What does a mobile-first world look like for businesses? Sites should load quickly for mobile devices. If a site is not mobile-friendly, your site will simply not be picked up on voice searches. Position Zero / Featured SnippetsQuestions on Google such as, “What degree does water freeze?” or “How many ounces are in a pound?” are answered through the Rich Answer boxes at the top of search results using Instant Answers. But for more complicated questions, there are often several featured snippets. With voice search, you can look to optimize for one of the many snippets. Create descriptive, informative content that provides sufficient answers to questions asked by searchers. With this, you’ll have a great shot to be featured. Is the Way Your Brand Name Pronounced Really Important?Definitely. When Google answers a voice search, it begins by stating, “According to (insert website name here), the best solution for dry eyes is the body’s own natural tears.” Since Google is reading out your website or brand name, creating a pronounceable name can lead to a customer remembering it later on when making a purchase. It’s a good idea in general to have a short, memorable name; voice search is making it that much more important. Importance of Online Reviews for “Best” Voice SearchesOnline reviews are vital to local businesses. In fact, according to BrightLocal, 97% of consumers went online to see local business ratings in 2017. Let that sink in for a moment. Ninety-seven percent. A few additional facts to include:
Think of the popular directory and review sites as search engines of their own. Amazon’s Alexa uses these types of sites to build upon. So, when someone is verbally searching the best local business for tire repair, being first on Page 1 of Google won’t ensure that your business is mentioned. Rather, think of sites such as Yelp, Google My Business, or Bing Places for Business that include photos, reviews, and owner responses as the new way to stand on the corner with an eye-catching sign that screams, “COME ON IN! WE’RE OPEN FOR BUSINESS!” Related: Where to Manage Your Online Reputation Is Voice Search Set to Explode in 2019?Users are definitely tech-savvy and are becoming increasingly demanding with an ultra-personal experience when searching brands, websites, and more. Companies such as Google are improving their voice filters to recognize user’s speaking patterns, searches, and regional idioms. Voice search is changing the way we all do business. It is also changing SEO. It is no coincidence that devices that use voice recognition have exploded in popularity in the past 2 years. Giants such as Amazon, Google, and Microsoft have been getting better at developing accurate searches for their devices. Don’t let this ground-breaking opportunity pass you up. Who Can Help Me?Do you feel overwhelmed with the thought of researching, creating, and executing a voice search plan for your business? Are you ready to fully immerse your business in voice search technology? Are you already using sites such as Yelp to further your business, but want to ensure that you are getting the most out of these sites? If you need some guidance or just want to ensure that your business is on the cusp of the latest trends, let Internetzone I do the heavy lifting. Use voice search to your businesses’ advantage, receive great ratings and increase your overall profit. Internetzone I, is a full-service digital marketing service provider since 1999. Expert Organic SEO, Local SEO, Google Adwords (PPC), Reputation Management, and voice search planning are just a few of the services offered. Internetzone I can advance your business to the next level. Visit our site or call toll-free (866) 325-1938. The post 7 Considerations for Voice Search (2019) appeared first on Internetzone I, Inc. from https://www.internetzonei.com/voice-search-2019/
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Struggling to find keywords in 2018? Finding the best-untapped keywords can often be like finding a needle in a haystack. Some common questions people have when deciding which keywords to use in their organic content are:
There are traditional means to find keywords such as using online research tools like SEMrush, Moz, and kwfinder.com. Unfortunately, these tools (plus many others) are known to other SEO’s and therefore, unique keywords are often not found. Why are unique keywords so important? If you are going to use the same keywords as all of the other sites, your page will remain at the same place as before you included those common keywords with no improvement in ranking. However, if your page contains keywords that are not known to the commonly used keyword tools, you gain a tremendous advantage over the competition. Especially when there are those out there using semantic keywords in their search. So how do I find those unique keywords? There are two techniques that are not often used by most SEO’s, but that produce unique keywords that actually work. Known as “The Front Page of the Internet,” Reddit brings together millions of users daily who are discussing every topic under the sun. Utilizing their questions and conversations can be a fantastic way to find untapped keywords. For example, if I go to Reddit and discover that many on the SEO subreddit are asking questions about backlinks, I notice that almost all of the backlink posts refer to a competitor. So, I will make sure I include the words competition, competitor, and competing in my long-tail keywords. Another search comes from my ongoing “dry eyes” blog. Here is a step-by-step example of how I found a fantastic new keyword in Reddit that is not being utilized.
For those who are new to SEO, I will clarify two terms that may be confusing: long tail keywords and organic searches. Long tail keywords are keyword phrases, usually three or four words long, that are very specific to what a user is searching for on Google. Organic searches are when a user enters a string of text into a search engine. The results are based on relevance to the text searched and does not include advertisements. Long Tail Keywords Can Help Users Find Your PageWith the ever-increasing competition on Google for true organic clicks, it is vital to take a short tail keyword (one or two words), such as dry eyes, and turn it into a long tail keyword (three or four-word phrases) that specifically hit the market you are trying to attract. Neil Patel, a New York Times best-selling author and one of the top 10 marketers according to Forbes, states, “Whenever a person types in a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.” So, in my ongoing example, I would turn my short tail keyword “dry eyes” into a long-tail keyword by using the information I discovered on Reddit. It would look something like this:
For example, instead of searching for “dry eyes” and seeing a page of ads, I used an organic search text geared toward what I saw on Reddit and included one of my new long-tailed keywords. The results were very interesting. As you can see, there was not a page with an exact match. In fact, after scrolling down, I did not see a single page that was an exact match. So, I now have my next blog: 5 Amazing Facts About Baby Shampoo for Dry Eye Relief The last step is to assess my competition on the new title using Google. Google Can Help You Find Untapped GoldThis simple tip allows you to assess your keyword competition. At the Google homepage, type in allintitle:yourkeyword and look for the number of results. The lower the number, the better. In my previous example, I searched allintitle:Baby shampoo for dry eye relief and came up no pages using this long tail keyword! The results simply astounded me! I now know if I create a page with that exact long tail keyword, anyone searching for dry eye relief and baby shampoo will come to my page first. Did you notice the last ad on the page? Preservative Free Eye Drops | Clear Eyes Pure Relief “Clear Eyes” is one of the keywords I found on Reddit. I will be sure to include that phrase in my blog. Using Reddit and Google together can help your business become noticed in a sea of internet pages. Not ready to jump out of the boat and into the water? Not an SEO? Just interested in raising your company’s ranking in Google? Not a problem! Internetzone I, is a full-service digital marketing service provider since 1999. Expert Organic SEO, Local SEO, Google Adwords (PPC), and Reputation Management are just a few of the services offered. Internetzone I can advance your business to the next level. Visit our site or call toll-free (866) 325-1938. In my next article, I will delve into using old blog posts with a “facelift” format where adding, updating, and republishing can greatly increase webpage traffic. The post 2 Awesome Ways to Find Keywords in 2018 appeared first on Internetzone I, Inc. from https://www.internetzonei.com/find-unique-keywords/ Previously, we learned about Google’s algorithms and how they help determine how Google ranks. Google recently revealed that Artificial intelligence (AI) has now taken over for part of the trio used to determine where a page ranks on the coveted Google page 1. Here’s how you can use that to your advantage. What to Know About RankBrainLinks, content, and RankBrain were revealed to be the top three ranking signals used by Google. In this article, we will focus on how to use RankBrain to skyrocket your webpage to Google page 1. With so much buzz around using Google using artificial intelligence (AI) to predict what users are looking for and what page best matches their search, it is important to fully understand how RankBrain works and how to craft your page to ensure that it is picked up by RankBrain. 1 Way Google Ranking Has ChangedBefore RankBrain, the human engineers at Google would hand code the algorithm used to rank a webpage. However, after Google realized that RB was 10% more accurate in predicting the #1 Google result on any given page, RankBrain became the dominant “go to” on ranking. Although Google still uses engineers to monitor ranking, the RankBrain algorithm is relied upon to handle most of the duties. 2 Jobs of RankBrainWhen a person puts a search into Google, RankBrain uses the keywords and “dwell time” spent on that page to improve the results for the next user who searches for similar content. From the keywords, the algorithm develops a concept that will most likely satisfy the user. If the user stays or “dwells” on that page, it will move up in position. If the user clicks off of the page in 3 seconds or less, it will plummet down in ranking. 3 Ways to Optimize RankBrain
4 Ways to Turn RankBrain Objectives to Your Advantage
5 Google UpdatesIn case you missed my last blog, there are 5 updates Google has used since opening their cyberdoors in 1998. Understanding these are critical in creating content that Google will recognize and move up in ranking. Jayson DeMers, a frequent contributor for Forbes lists the first four in our list. I have added RankBrain to this list.
What can we learn from Google’s updates to ensure that RankBrain will recognize your site as Page 1 worthy? First, do NOT use black hat tricks. Next, focus on publishing quality content. Then, link to high-quality sites. Finally, use long-tail keywords. If you adhere to these basic rules of webpage building, Google will reward you by raising your page. The Neverending SEO BattleAs a business owner, SEO specialist, or a webmaster, making a site better for user searches is not just a “one and done” effort. Consider it a complex dance where the searcher leads, and you adjust your steps to stay perfectly in sync with the leader. When the song is over, whoever is left on the dancefloor is on page 1 of Google. Seem complex? It is. But, it is not impossible. It’s not a sprint but rather a marathon. If you don’t feel like you are ready for a “marathon” with SEO and would like some help sending your webpage to Page 1 of Google, let us do all the work. We are happy to provide you with a complimentary SEO review for your interest. The next few blogs will delve deeper into keywords, CTR, and links that will make Google’s users happy and send your webpage to the top. The post How to Use Google’s RankBrain (To Boost Rankings) appeared first on Internetzone I, Inc. from https://www.internetzonei.com/conquer-rankbrain/ SEO Tips & Tricks to launch your website to a number 1 ranking on Google: Learn SEO techniques, focus keyword optimization, and improving organic click-through-rate. This is part one of a multi-part series entitled “26 Proven SEO Techniques to Improve Search Performance in 2018”, digging deep into the most effective methods that dominate search engines. Why Are Some Sites on Page 1 of Google?Do you ever wonder why some pages rank on page 1 of Google? Some websites rise to the top of search with ease. Others work diligently and remain stuck on page 2. Well, there is good news and bad news. The good news: You can always improve to reach Page 1. The bad news: There is not a “magic keystroke” that will orbit your page to the top. It will take some time and effort to craft the perfect blend of content, search intent, user-friendliness, and technical SEO. However, if you are willing to put in the time & effort, Google will reward you accordingly. First, you must start with foundational knowledge of Google & the search engine landscape. The History of Google RankingGoogle implemented RankBrain as their latest advancement to their world-renowned search engine. In the early era of Google (late 90’s and early 2000’s), there was significant competition: Yahoo, WebCrawler, Lycos, and Dogpile, just to name a few. Yahoo, in particular, a top player at the time. Nonetheless, Google dominates the search engines of today. Commonly known as “searching for something online” is 90% of the time a Google search. So how did Google come to be the dominant search engine and find its place in Webster’s dictionary? Algorithms, Algorithms, and More AlgorithmsIt wasn’t all daisies and butterflies for the big G. In the early days of Google, there were no algorithms. Hardly any structure. It was like the Old West of the internet with different companies vying for their piece of the pie. But, as more and more users came onto the net, the need for a more sophisticated way to search arose. Those companies that adapted and made the search more pleasurable for users rose quickly. Those who didn’t dropped off. Honestly, how many times have you used Dogpile or Lycos to search anything recently? So, what did Google do, exactly, to skyrocket to the top and dominate? Google’s First Steps to a Better Search ExperienceJayson DeMers, a Forbes contributor, gives us 8 Updates That Made Google What It Is Today. Among these are:
So, why were these updates important to Google’s success? It provided consistency, stability, and structure to each search that a user performs. The results quality continually improved. Users caught on and it became more a part of their everyday lives. The Latest: RankBrainRankBrain, Google’s latest algorithm addition based on Artifical Intelligence technology, intends to provide users with the highest quality search results, free from manipulation. The algorithm was the first one to measure user experience or “dwell time”. A site may be perfect in terms of SEO factors, but if users quickly click off of a site, it is a signal to Google that the page should drop in rankings. It also introduced Search Intent. RankBrain has the tools to “understand” the intent behind a phrase. SEOs can, and must, use this knowledge to their advantage for best results. Using Algorithms to Your AdvantageUnderstanding the underlying themes of each algorithm can help your own website’s performance. The users demand better, faster websites with quality information. Now, it’s on YOU to provide it to them! The complexity of these concepts and how to apply them to a website makes it difficult for business owners to understand. If you ever need help on your digital marketing journey, feel free to contact us. We will do our best in our upcoming guides to provide you with the tools to reach #1. What Can I Do to Improve My Website Ranking?We all can improve our website rankings. Most often times it’s something technical that the average business owner, and the average SEO, may overlook. Google is not an easy nut to crack. The upcoming series of posts will help lay the foundation for your future success. Our strategies are tried & true – meaning we are applying them right now with great success. Sit back, relax, and learn the foundation of how to get ranked high on search. Give page one a shot. We know you can do it! What’s next?Over the next few weeks, our several blog posts will cover topics such as RankBrain, Reddit, broken links, Wikipedia, authority sites, and other proven SEO techniques to improve overall Google ranking in 2018. The first blog delves into Google’s RankBrain and why this algorithm is vital to understanding what searchers are really looking for when they use those keywords in their search. Lastly, the final blog deals with anchor text and its importance in Google rankings. Everything in between is information, techniques, and tips that will boost your site. Not an SEO? Just interested in increasing web traffic, improving online reviews, or in need of an SEO, Mobile-Friendly website? We’re happy to help. Internetzone I, is a full-service digital marketing service provider since 1999. We are proud to offer expert Organic SEO, Local SEO, Google Adwords (PPC), and Reputation Management. Internetzone I can advance your business to the next level. Contact us online or call toll-free (866) 325-1938.
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